Selasa, 10 April 2012

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Comparison between Instagram and Pinterest

Posted: 10 Apr 2012 05:36 AM PDT

Comparison between Instagram and Pinterest


cell phone
Instagam win in this category because it has a mobile application. While Pinterest not yet become a major player in mobile phones.


In terms of social
Both Instagram or Pinterest, essentially a social service because users can share photos or visual interest with others.


Rapid growth
Instagram ranging from no users to 30 million within two years, certainly was not exactly a bad result. There is some talk that says that the team Instagram knows their user base is slowing down, so if this really is a great time to be acquired.


While Pinterest reported 17 million users per month and launched in March 2010, several months before Instagram.


Threat on Facebook
Although 30 million users Instagram is a small part of the base up, but they were excited, engaged and purposeful activity that is essential to the Facebook photo sharing.


For users Pinterest, they do other activities that are in the 'heartbeat' Facebook is to share findings about things like a friend. Of course, Facebook can not let go.


In terms of target
Instagram, such as applications taking photographs collects date and location of the photo. So that services like Facebook is quite easy to figure out the location of users and this data must be very valuable for advertising.


Pinterest more interesting. This is because users say on what sites they are interested, such as design houses, cars and fashion, and include links to sources that failed to provide interest. This data is far more valuable to advertisers than Instagram.

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